Since its founding about five years ago, Christopher Gray has focused his app Scholly on a mission: Now the LA-based enterprise is moving into the student debt arena by teaming up with Freeformthe television network behind the show Grown-ish.
Sit-com Grown-ishnow in its second season, focuses on the lives potsed college students.
So a perfect tie-in for Scholly. The process will happen in two phases.
In the first, applicants merely visit a web site or the Scholly app, providing their name, loan amount, school and contact information.
That posfed intentionally was made easy. And in fact, within the first five hours of going live last week, more than 10, applicants signed up. The second step will involve a more-formal application, with essays to complete and other information.
Scholly is managing the application process and selecting the winners. According to Gray, the program is the beginning of a bigger focus on student loan debt.
Plus interest in the existing app shot up exponentially, according to Gray.
The son of a struggling single mother, Gray couldn't afford to attend college. So he went through the laborious process of researching and applying to private scholarships.
The work paid off: Recently, Gray added a platform with which users can check Coklege style errors and get other editing help. Gray moved the company to LA from Philadelphia a year and a half ago to be closer to influencers, like Chance the Rapper, and other high-profile endorsers.
I'm an award-winning journalist with a particular interest in for-profit social enterprise, as well as entrepreneurship and small business in general. I've covered those Share to facebook Share week-iwh twitter Share to linkedin.Gay Massage Lebanon
Actress Yara Shahidi Getty Images. Anne Field. Read More.